We are seeking a talented and experienced Digital Marketing Manager to join our dynamic marketing team. In this Digital Marketing Job, you will play a key role in developing and implementing comprehensive digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. If you are a results-oriented individual with a passion for digital marketing job and a track record of successful campaigns, we would love to hear from you.
Responsibilities
- Develop and execute digital marketing strategies to achieve company goals and objectives.
- Manage and optimize digital advertising campaigns across various channels, such as Google Ads, social media platforms, and display networks.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Monitor key performance indicators (KPIs) and analytics to track campaign performance and generate actionable insights for continuous improvement.
- Plan and execute SEO initiatives to improve organic search rankings and website traffic.
- Create engaging content for digital platforms, including website, blog, social media, email marketing, and more.
- Collaborate with cross-functional teams to ensure brand consistency and alignment across all digital channels.
- Stay up to date with the latest trends and best practices in digital marketing and propose innovative strategies to stay ahead of the competition.
- Monitor industry trends and technologies to identify new opportunities for growth and expansion.
- Manage relationships with external vendors, agencies, and partners to maximize campaign effectiveness.
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Being up to date with the latest trends and best practices in online marketing and measurement
Join our team and be part of an exciting journey to drive our digital marketing efforts to new heights. To apply, please submit your resume and a portfolio showcasing your digital marketing campaigns. We appreciate all applications, but only those selected for an interview will be contacted.